Joint Schools


Austrian-Chinese Music University

Location: China Conservatory, Beijing
Opening: October, 2007


Since 2001, the Chinese Ministry of Education and the Beijing Municipal Education Commission have often expressed their wish to start a cooperation in the field of music education with Austrian Universities. After thorough discussions with potential partner universities, the Austrian-Chinese Music University was established in Beijing in October of 2007, on the initiative of Eurasia-Pacific Uninet.


The University started operating in the academic year of 2008/09. Classes in the form of preparatory courses with subjects such as vocals and piano are currently offered. These classes are carried out by senior as well as junior professors from the University of Music and Performing Arts Graz and the Mozarteum University Salzburg. The Chinese partner expressed a wish for the introduction of a new subject, namely violin instruction. This subject was introduced in the academic year of 2009/10. The introduction of this third subject was made possible by a generous donation of an Austrian company located in Beijing.


Since the 2009/10 winter term, correpetition has been taught as a subject by a piano graduate from the University of Music and Performing Arts Graz.


Excellent graduates from various branches of study should be granted scholarships for their studies at Austrian music universities.


Eurasia-Pacific Uninet is in search of sponsors for the establishment of further subjects at the Austrian-Chinese Music University. The implementation of a joint bachelor syllabus or of studies composed of recognised modules is under way.


Hainan Sino-Austrian School for Tourism Education

In November 2010, a Memorandum of Understanding regarding the establishment of the Hainan Sino-Austrian School for Tourism Education was signed by the president of Qiongzhou University (Sanya), Prof. Wu Yao-Ting, and Prof. Brigitte Winklehner, President of Eurasia-Pacific Uninet. The Sino-Austrian School for Tourism Education shall focus on teaching, research and training activities and could be further developed into the Hainan International Tourism University.


Joint School of Psychology and Psychotherapy

In the course of the Sigmund Freud symposium  at Peking University "Psychoanalysis and Psychotherapy – 150 Years after the Birth of Sigmund Freud" in May 2006,  a Letter of Intent regarding future cooperation between Austria and China in the field of psychotherapy and psychology was signed by the president of the Sigmund Freud University (Vienna, Austria), Prof. Alfred Pritz, Prof. Hu Pei-cheng, Director of the Medical Psychology Department, Peking University Health Science Center, Prof. Qian Mingyi, Clinical Psychology Division, Peking University, and Prof. Brigitte Winklehner, President of Eurasia-Pacific Uninet.


Joint School of Media and Marketing

In 2004, first talks were held at Fudan University between Chinese and Austrian experts on media practice and media science with a view to establishing a Sino-Austrian Center for Media and Communication Management at the School of Journalism of Fudan University. The Center, which can be seen as an organizational platform for educational and scientific cooperation, is organized by Eurasia-Pacific Uninet, Fudan University, the Universities of Vienna and Salzburg and the University of Applied Sciences in St. Poelten.

The signing in May 2006 of a statement of cooperation between the School of Journalism of Fudan University, the University of Salzburg, the University of Vienna and Eurasia-Pacific Uninet, stressed the importance for both sides of:

  • the double degree programs on a bachelor and master level
  • Ph.D. student exchange
  • joint research programs

International academic cooperation and exchange programs raise the professional and economic competitiveness for students at the participating institutions. Especially in the field of media, communication technologies and management, international experience and global thinking became an essential requirement for success. Both involved countries meet these expectations in a special way: China represents the biggest developing market in the media and communication branch, and the European Member-State Austria is located in the centre of Europe providing access to both, the “old” Western Europe and the “New” Eastern European Member States, which gives Austria a specific strategic position in respect to Europe.

To achieve professional quality and international reputation the Master Exchange Program focuses on three perspectives:

  • Economy: media and communication management as an issue of economy  
    (business studies and management, media economics) 
  • Technology: media and communication technologies, technology as a resource for organizations, technologies in a socio-cultural context 
  • Culture: media and communication cultures, organizational cultures, media 
    and business ethics, inter- and transcultural aspects

The Master Exchange Program on Media and Communication Management started in the winter term of 2007. The program in Austria is divided in two parts, one in Vienna (October- November) and one in Salzburg (December- January). The students attend 3-5 classes each week and take part in excursions to businesses and institutions of media and communication management in Austria and neighbouring states.


© 2007